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Thanks to the internet, local businesses today have beenable to expand their marketing reach without any local restrictions. One of themost efficient methods to do this is through Every Door Direct Mail (EDDM),which has low costs and can be implemented with ease. The USPS offers EDDM services and includesEDDM mailing services, permitting them to target certain areas without needinga customer list, which is an ideal marketing strategy for small firms.

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What is EDDM?

Through this USPS service, Every Door Direct Mail,businesses are able to send out advertising materials to all addresses thatfall within a defined geographic zone. Furthermore, with EDDM, advertisingcampaigns need not be limited to using a mailing list. The mailing featurepertains to both residential and business points which makes it effective forbusinesses intending to market products, services, or events to the people inthe area.

Advantages of EDDM Mailing Services

1. Cost Efficient

One of the most economical methods of direct mailadvertising is EDDM. Because it does not involve purchasing a targeted mailinglist, you make savings that, in most cases, are associated with focusedcampaigns. Moreover, low postage costs have been made available due to EDDM mailing by USPS, andthis comes in handy particularly when the intended target audience islarger.

2. No Need of a Mailing List

In contrast to volume campaigns that involve purchasing atargeted mailing list, EDDM has no such requirements. The only thing that youare required to do is to choose mailing routes that cover the areas that youintend to target, and USPS will arrange for the delivery of the mail piece toevery address that is found in that route. This is especially advantageous forstart-up companies that do not have a customer database.

3. Focus on Local Markets

With EDDM, you can define the specific neighborhoods or ZIPcodes within which your message can be delivered and so getting to the rightpotential clients. For such businesses as small businesses, local restaurants,or service providers, the approach is nob really brilliant but ratherremarkable when it comes to creating awareness of the brand and gettingpotential clients into their nearby locations.

4.Variety of Design Options

With EDDM, your capabilities extend to more than justpostcards. You can also send various printed materials such as flyers, menus,brochures among others. This variation in medium implies that you can selectthe most appropriate mailer that captures the essence of your marketingmessage. Postcards, for example, are effective in getting people’s attentionand are best used when promoting a special offer or a new product. Brochuresare more appropriate when you wish to promote your services or products in detail.

5.Broader Scope of Marketing

Another good feature of EDDM is that messages don’t get lostin the email inbox. Since it hits every household or company in a chosen postalroute, a single particular message will potentially reach a large audience.Such a broad scope boosts your brand marketing and enables numerous contactswithin the locality.

6.Convenient for Clients

Sending out EDDM has become easier thanks to a number ofchanges made by the USPS. So businesses can simply start sending out mailerswithout much difficulty. Everything from the target routes to the size of themailers to the drop off points for the mailers can all be done without the needfor professionals. This does not mean that businesses should not work withprinters and marketing companies for extra assistance.

How EDDM Mailing Services Work

1. Establish Your Target Area

The first step is to target a certain geographic area ofyour choosing. If you register with EDDM you can obtain the postal route mapdepending on the Zip Code, City or neighbourhood. You may also use demographicinformation, such as the number of households, average income or the number ofbusinesses in that locality to further refine your choices.

2. Create A Mailer

The next step after understanding your target area isdesigning your mail piece. There are also size restrictions on the EDDM mailersas prescribed by the USPS. Very popular choices include oversized postcards andfolded brochures which are convenient as they allow the company to includetheir advertising messages, offers, and Call-To-Action on them.

3. Getting Your Materials Ready And Printing

The last step is materials printing after designs have beenapproved. Remember, there are certain USPS built rules regarding EDDM, so thecorrect marking “EDDM” should be present on the mailer, as well as theparameters like size and weight.

4. Almost Done, Send Your Mail

If your sale mailers have been produced and prepared fordistribution, they can be taken to USPS for mail. You may leave your mailers ata local post office and USPS will take care of them and will deliver theinsights to all the locations instructed in the postal routes chosen.

5. Monitor the outcomes

An opportunity for a clear call to action should bear acoupon code, a special deal, or a landing page URL to measure the effectivenessof the push. This will assist you in monitoring the number of mailer recipientswho reacted to it and hence give you information about the campaigneffectiveness.