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What is wholesaler in real estate: In the realm of real estate, a wholesaler plays a vital role as a middleman or intermediary in property transactions. A wholesaler typically identifies distressed or undervalued properties and enters into a contract with the seller, aiming to secure the property at a lower price. Once the contract is in place, the wholesaler seeks out potential buyers, often other investors or real estate professionals, who are interested in purchasing the property.

The wholesaler's objective is to assign or sell the rights to the contract to the buyer for a higher price, thereby making a profit. This process is known as wholesaling real estate. It entails connecting motivated sellers with eager buyers, while also negotiating favorable deals.

Wholesalers employ various marketing strategies to identify potential properties, such as direct mail campaigns, online advertising, networking, and working closely with agents and other industry professionals. Their expertise lies in swiftly uating properties, estimating renovation costs, and accurately determining market value.